About the Festival
The Great American Beer Festival (GABF) is the country’s largest indoor preeminent beer festival seeing more than 40,000 beer loving attendees. GABF also features one of the nation’s largest beer competitions judging over 9,400 beers from over 2,000 breweries.
Learn about event facts and figures, attendee demographic information and more! View our 2022 GABF Post Event Report.
Interested in Sponsorship?
Please fill out our Inquiry Form so that we will be sure to communicate as the event approaches.
We have incredible sponsorship offerings that allow you to target the three groups below. Click on each tab to see the standard packages included for you to reach your marketing objectives.
Sponsorship Packages
Use the Sponsorship Matrix to compare sponsorship level benefits to find the right fit for you.
Our standard Supporter Sponsorship packages start at $5,500 and go up from there. Click on the plus icons below to read a little more about each level.
Official Sponsor Details
If you are looking to give your company a high profile at GABF, this level will deliver, with naming rights for a festival asset, a premier exhibit space, logo placement on all GABF collateral, including billboards, posters, postcards, national print advertising, and so much more.
We’ll work with you to achieve your marketing goals and help you get the very most out of the event. There are only a select few sponsors at the official level, so your company stands out above all the rest.
See a detailed overview of Official Sponsorship Packages
Brand Your Company at the Festival
Following are current assets that you can brand within the festival. Or, bring us your idea!
| Official Nightly Event | Paired™ | Volunteers | The Backyard |
| Beer Service Team | Brew Pub Pavilion | Heavy Medal Specialty Area | Ticket Offer to Attendees |
| Photo Sponsor | Attendee Bag | Non-alcoholic Specialty Area | Silent Disco |
| History of Beer Area | Brewers Registration | Wrist Bands | Main Stage |
| Brewers Studio | Wish We Were Here Area | Designated Driver Lounge |
When your company signs on as an Associate Level sponsor, you’ll have the choice between festival asset naming rights or premier exhibit space, an incredible hospitality package, plus logo placement on all GABF collateral, banner placement in the festival hall, website banner advertisement, and more.
You’ll enjoy being amongst a small group of sponsors at this level for utmost visibility on posters and postcards sent throughout the nation, as well as national print advertising.
See a detailed overview of Associate Sponsorship Packages
Exhibiting Package
Enjoy great access to the 400 breweries at the festival as well as target attendees via social promotions on Facebook, Twitter and Instagram. This level sets you apart in a big way by offering access to benefits that aren’t necessarily seen in other packages. Packages start at $15,000.
Non-Exhibiting Package
Our Patron Sponsors enjoy phenomenal viability. Host a brewers hospitality where you can place materials or have your own event and let us market it for you. A great hospitality package ensures you the opportunity for lots of networking.
See a detailed overview of Patron Sponsorship Packages
Exhibiting Package
If your company is looking to make the most of your marketing budget, this sponsorship level delivers with an exhibit space, logo placement on all festival collateral, website banner advertisement, and more. This level starts at $7,500.
Non-Exhibiting Package
This package is designed to get your brand in front of breweries in the festival and reach all attendees without having a booth presence. You enjoy a great hospitality package to enjoy networking before, during and after the festival, as well as advertising on the website, and on event signage.
See a detailed overview of Premier Sponsorship Packages.
Exhibiting Package
Starting at $5,500, this is the most economical level of sponsorship and includes a 10’ x 10’ exhibit space, logo placement on all festival collateral, banner placement in the festival hall, website banner advertisement and more.
Non-Exhibiting Package
Beer industry professionals know that GABF is the best way to reach both consumers and industry members, which is why this sponsor level is ideal if your company is doing business with beer. Your company will receive logo placement on all festival collateral, banner placement in the festival hall, and materials that help you reach breweries such a registered brewery mailing list.
See a detailed overview of Supporter Sponsorship Packages
Festival Opportunities
Reach Breweries in the Festival Hall
Engage with thousands of brewery representatives from across the U.S. participating in the Great American Beer Festival (GABF) and Competition. Join us to celebrate craft beer, appreciate your customers, make new connections, and support the community. We have opportunities to connect with brewers in the hall for the three days of the Festival, as well as during the Competition Awards Ceremony on Saturday.
Competition Opportunities
Reach Breweries during the Saturday Awards Ceremony
Additional Visibility Opportunities
Is your brewery ready to step up your marketing efforts and promote your brand to the largest, most receptive beer enthusiast audience found anywhere in North America? GABF offers a Featured Craft Brewery Sponsorship that will elevate your brewery’s profile.
Included with a Featured Craft Brewery sponsorship package is a 10’ x 10’ booth space, electronic banner(s) within the festival, all-access sponsor badges, extra tickets for your staff or customers, and your brewery’s logo highlighted as a sponsor on all related festival collateral.
This sponsorship opportunity will help your brewery reach and influence festival attendees, stand out among the other nearly 400 breweries in the festival, as well as brand your brewery’s name with the most prestigious beer festival in the country.
| Taxable Barrels | 10’ x 10’ End-Cap Booth | 10’ x 20’ End-Cap Booth |
|---|---|---|
| 0 – 50K | $4,500 | $8,500 |
| 51 – 100K | $5,000 | $9,000 |
| 101K – 250K | $6,500 | $12,000 |
| 251K – 6 million | $8,000 | $15,000 |
The Great American Beer Festival offers the perfect opportunity for Red Robin to reinforce its beer focus and showcase its passion for beer. Red Robin saw the Great American Beer Festival as the perfect place to reinforce its beer focus and showcase its passion for beer among the nation’s best breweries, brew masters and its peers.
Sheila Zimmerman, Assistant Marketing Manager, Red Robin International, Inc
Contact us for more information!
